Last updated: April 15, 2026

1. Introduction

ALPHÈ (“we,” “our,” or “us”) operates the website alphe.id. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following categories of personal information:

Account and Order Information: When you create an account or place an order, we collect your name, email address, billing and shipping address, and phone number.

Payment Information: Payment transactions are processed by third-party payment processors. We do not store full payment card details on our servers.

Usage and Technical Data: We automatically collect certain information when you visit our website, including your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit.

Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your experience on our website. See Section 6 for further details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders, including sending order confirmations and shipping notifications
• To create and manage your account
• To respond to your inquiries and provide customer support
• To send promotional communications, where you have opted in to receive them
• To improve our website, products, and services
• To detect, prevent, and address fraud and other illegal activities
• To comply with applicable legal obligations

4. Disclosure of Your Information

We do not sell, trade, or otherwise transfer your personal information to third parties except in the following circumstances:

Service Providers: We may share your information with trusted third-party vendors who assist us in operating our website, processing payments, fulfilling orders, and delivering services (e.g., logistics partners, payment gateways). These parties are contractually obligated to keep your information confidential and use it only for the purposes for which it was disclosed.

Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Order and account data is generally retained for a minimum of five (5) years to comply with applicable tax and commercial record-keeping obligations.

6. Cookies and Tracking Technologies

We use cookies and similar technologies, including those provided by third-party services such as Google Analytics and Meta Pixel, to analyze website traffic, measure the effectiveness of our marketing campaigns, and personalize your experience.

You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For information on how Google uses data collected via its services, visit google.com/policies/privacy/partners.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal information
• Object to or restrict the processing of your data
• Withdraw consent at any time, where processing is based on consent

To exercise any of these rights, please contact us at the details provided in Section 10.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites and encourage you to review their respective privacy policies.

10. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised “Last updated” date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.